Digital Marketing Specialist

Role Description:

NEXA Solutions is seeking a creative, analytical, and results-driven Digital Marketing Specialist to strengthen our digital presence and support business growth across the GCC and MENA regions.

In this role, you will be responsible for planning and executing digital marketing initiatives, managing social media channels, creating engaging content, supporting brand awareness campaigns, and generating qualified leads. You will work closely with the Sales, Business Development, and ERP Consulting teams to promote NEXA's solutions, customer success stories, events, and thought leadership while ensuring consistent brand messaging across all digital channels.

Responsibilities

• Develop and execute digital marketing initiatives aligned with NEXA's business objectives.
• Plan, create, and publish engaging content across LinkedIn, Facebook, Instagram, X, YouTube, and other relevant platforms.
• Manage and maintain the company's social media accounts and content calendar.
• Create marketing materials, including social media graphics, presentations, brochures, and promotional content.
• Collaborate with the Sales, Business Development, and ERP Consulting teams to create product-focused content, customer success stories, and case studies.
• Support website updates, blog publishing, and SEO content initiatives.
• Monitor social media performance and prepare monthly reports with insights and recommendations.
• Ensure brand consistency across all digital and marketing channels.
• Research industry trends, competitor activities, and emerging marketing opportunities.
• Support event promotions, webinars, exhibitions, and employer branding initiatives.
• Contribute ideas to improve brand awareness, customer engagement, and lead generation.

Must Have

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 2–5 years of experience in digital marketing, social media management, or B2B marketing.
• Excellent written and verbal communication skills in English.
• Strong content creation and copywriting skills.
• Experience managing business social media accounts.
• Hands-on experience with Canva or similar design tools.
• Understanding of social media analytics and performance reporting.
• Basic knowledge of SEO principles and content marketing.
• Strong organizational and time-management skills.
• Ability to manage multiple projects and meet deadlines.
• Creative mindset with strong attention to detail.

Nice to Have

• Experience running paid advertising campaigns on Meta, LinkedIn, or Google Ads.
• Knowledge of Google Analytics and campaign performance measurement.
• Experience in ERP, SaaS, or B2B technology marketing.
• Experience with CRM platforms such as Odoo CRM or HubSpot.
• Experience with email marketing and marketing automation tools.
• Basic video editing skills using CapCut, Premiere Pro, or similar tools.
• Familiarity with AI tools such as ChatGPT, Canva AI, or Microsoft Copilot.
• Experience creating dashboards using Looker Studio or Power BI.
• Arabic language proficiency.
• English Language proficiency.
• Experience marketing to GCC or MENA markets.